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MAPP Merchandising Group

PROMOTION & SALES SUPPORT ACTIVITIES

Promoting the product or service to the end user/purchaser and conversion to sales

  • The distinction of features-advantages-benefits
  • Brand Story Telling
  • Use of unique-sales-prepositions
  • Salesmen training

 

New client acquisition – New channel survey

  • New sales point plotting
  • Every Outlet Survey
  • Channel efficiency and distribution